Office Address
18/09, Block B, Bosila City R/A
Mohammadpur, Dhaka - 1207
Phone Number
+880 9638 667701
+880 1711 871722
18/09, Block B, Bosila City R/A
Mohammadpur, Dhaka - 1207
+880 9638 667701
+880 1711 871722
by Shah Nawaze Pavel
In the middle of Dhaka’s crowded morning, with horns blaring while commuters hurry to jobs, Babul, a bike courier, prepares for a rushed day ahead. By pedal power, he handles online orders from restless customers stretching through Mirpur into Uttara, sometimes onward to Banani, or way down south in Old Dhaka.
Yet, Babul understands something most e-shoppers miss: parcels in his bag don’t always arrive. Some are slowed down. Others end up returning. Usually, it's not because of jammed roads, bad skies, or damaged items - but wrong or incomplete addresses.
This unnoticed issue affects Bangladesh’s digital commerce, ignored by businesses as well as shoppers. Despite its severity, neither party pays much attention.
Picture this scenario:
Babul reaches Mirpur 11 with a delivery for House 13 on Road 5. Moving slowly through the street, he stops to ask a tea seller nearby where to go.
In reply, the man says, "Two houses have number thirteen - what’s the exact spot?"
The customer's phone is not working. At the same time, Babul must handle 13 more deliveries. This occurs frequently across the country - be it in Dhaka’s narrow lanes, Chattogram’s raised roads, or remote islands close to Rangpur.
Wrong addresses lead to most delivery issues, yet logistics staff are usually blamed anyway.
1. Non-existence of a Standard Addressing System
Some areas go unnamed on digital maps. Take “Boro Masjid er pichoner goli“ - residents use it regularly, though navigation apps fail to recognize such terms.
Rapid Urban Expansion
New buildings, roads, or housing areas require frequent adjustments to maps - but changes come slower than actual development.
2. Incomplete Customer Addresses
Details seldom come in sequence - take "Mirpur 6, close to KFC" - but there are actually three similar spots around. Even if you’d think it’s clear, references based on landmarks get tricky once copies show up. Because positional clues lack accuracy, mix-ups happen even with honest effort.
3. Phone Number Issues
Some customers aren’t reachable since their phones are off - others face busy lines. Incorrect numbers may stop contact, whereas broken devices disrupt it too.
4. Communication Gaps Between Platforms
A short or changed address can refer to one stage of shipping - perhaps the vendor, carrier, or web store - yet redirects elsewhere. These fragments might contain only several words or extend into an entire phrase. However they appear, they may indicate places distant from the actual drop-off point.
Missed deliveries cause higher expenses by triggering follow-up issues.
In Bangladesh, where Cash on Delivery (COD) dominates the market, even a single failed attempt can mean permanent customer loss.
These practical, location-specific solutions enable tech suppliers, delivery managers, or online platforms to fix address errors quickly by applying prompt strategies suited to each problem’s setting.
1. MOVE CUSTOMERS TO MAP LOCATIONS
The top choice uses Google Maps markers together with street addresses. Rather than estimating, pins show exact spots - so GPS works well even if address info is vague. Although companies such as Pathao and Steadfast are already adopting it, more services are picking up the method fast.
2. ADDRESS VALIDATION AUTOMATED SYSTEM IMPLEMENTATION
The order form on your website acts as a guide, immediately highlighting any missing address parts. When someone types 'Uttara Sector 10,' it asks for the house number first; after that, the road number appears as the next step. A landmark can be added if needed - entirely optional. Rather than assuming anything, it delivers timely prompts exactly when required. This way, mistakes drop significantly once data moves into processing.
3. Confirm Customer Contact Info
A simple call prevents many delivery errors. Confirm every piece here through verification instead:
Because of this, several companies in Bangladesh lowered missed drop-offs by 30-40%.
4. Local Area Knowledge Training of Delivery
In certain spots, riders who know hidden paths or local names tend to err less. For example, what’s marked as “Lalmatia Block D” might be called “Doctor Goli” by locals. When standard signs stop, casual understanding starts. Such awareness bridges the difference between written labels and how places are actually used.
5. Use Bangladesh-Specific Address Templates
Designing order forms with the necessary parts, such as:
This ensures no critical information is missed.
6. Notify Customers When Riders Get Close
Text alerts such as "Delivery arriving in 10 minutes - have your phone nearby" improve response rates when customers miss calls. For instance, firms including Foodpanda and Pathao apply similar methods successfully. Instead of calling only, they combine messaging to stay in touch more effectively.
7. Multiple Phone Numbers Should Be Collected
A single contact line usually serves multiple clients, but most depend on another instead. While one fails, having both keeps messages flowing without delay.
8. Pre-verify COD Orders For Less Fake Booking
Fake shipments have caused issues in Bangladesh's logistics sector for a long time. In order to lower such risks, apply check procedures prior to sending goods - this ensures buyers are genuine. Rather than depending on phone contact, use auto-generated messages via text or software platforms; these are tougher to manipulate. Guide employees to identify questionable orders, particularly sudden modifications. Collaborate with regional centers to verify any uncertain addresses. Rely on driver insights to gradually refine inspection processes.
Nodi Fashion, a small store in Mirpur, ran into big issues. About 25% of packages didn't reach customers monthly, often because addresses were wrong or buyers weren’t reachable. So the owner changed how work was handled, introducing three main updates to everyday tasks.
The digital system in Bangladesh is expanding fast. Over the next few years, we may see:
Yet addressing location issues in Bangladesh isn't only about digital tools. Local habits, terrain traits, and social norms matter a lot. Still, applying clever approaches, simple communication, or updated platforms can sharply cut delivery mistakes for businesses.
Each finished job strengthens confidence - though each failure weakens it over time.
Just as Babul never calls it a win until deliveries hit the right door, your company should focus on accuracy, consistency, and customer satisfaction.